Most of your marketing problems can be solved by talking to your customers.
In digital marketing it’s easy to sit in front of a screen, endlessly sort, filter and segment customer data. It will only get you so far. New technologies and AI make it easier than ever to have a good understanding of your customers. But that’s what everyone is doing. Everyone has the same tools, methods, and information. What no one is doing is getting out and talking to their customers. Want an edge? Get out and talk to your customers. Get on a call with them. Face to face. Over coffee. Spend time in their home. Spend time with them working on their hobbies. Spend time with them when they’re using or not using your product. No elaborate Excel spreadsheet or AI will be able to give you the insights like meeting your customers one on one.