Key takeaways from Demand Curve’s Growth Summit 2021.
Product-Led Growth Session
- habit forming products appreciate in value
- figure out a way to improve or add value to the product the more it gets used
- help users do what they want to do but because of poor design, they don’t do
- you can buy growth
- you can’t buy engagement – engagement is most important early on and must be built into the product
- you need to understand users’ internal triggers
- if your product isn;t used frequently enough to form a habit, then you need to bolt on a habit:
- content
- community
Content-Led Growth Session
- questions for user research: what is the main pain-point you’re experienecing when you’re trying to do ‘this’
- in a small startup (under 50ppl) ideal team is to hire someone who gets content strategy, can plan execute, but can also manage and outsource content creation work to freelancers
- bring teams together to brainstorsm ways a piece of content can be distrbuted within their respective channel