There are many reasons to start a blog, to document your life, share knowledge, create passive income, establish an online presence, virtually anything you can think of. And you can definitely use blogging to advance your career.
Whether you’re happy or frustrated with your current job, at some point you’ll want to level up. Take the next step within your company, or move onto new and better things in your career. Blogging can help you establish your domain expertise and gain recognition within your profession.
You might be thinking and asking yourself, how can blogging advance my career? And how is your advice any different than what’s already out there?
Yes, there are thousands, if not more, blogs out there focusing on the benefits of blogging. Full blogs, dedicated to helping you to become a blogger. Everything from setting up your blog to becoming an online authority to monetizing your blog. All promising freedom, money, and fame. But what if you don’t have an interest in becoming a full-time blogger, but are just looking for a way to be recognized for your expertise and advance your career? In this article, I’ll explain a simple approach to set yourself apart in the candidate pool.
What are your career goals?
Here’s a cliche question, where do you see yourself 3 years from now? Or let’s come down closer to where you are right now. What’s your next career move, and the one after that? Are you looking to completely switch career paths or continue in your profession? What is your dream job?
Not everyone has a plan and sometimes you don’t know where the life will take you. But thinking about your career path and planning for the next step now will give you a massive advantage and make you more prepared for the right opportunity in the future.
Find the dream job descriptions
Once you have identified your next career move and what your dream job is, search top job boards for new dream job postings. Get on Linkedin, Indeed or Monster. Look for job description from industries you’re interested in and companies you’d like to work for. Collect detailed, and multiple job descriptions.
Create a content plan based on job descriptions
After you’ve gathered all the job descriptions, compile them into a single document. Remove any redundant content, but do keep everything unique. If you selected job descriptions with the same title, you probably noticed that overall scope of the job responsibilities is very similar. However, each company does have a few different requirements. It could be a type of software they use, size of the team you’d be managing, business objectives, and so on.
Let’s say your goal is to become a Marketing Executive (Chief Marketing Officer, VP of Marketing, Director of Marketing) of a tech startup in a health and wellness industry. Although there aren’t many job postings for executive-level marketing positions relative to junior roles, they are, however, are very specific in what would make a great marketing executive.
For example, many of them clearly define their business goals and what the next marketing leader would have to accomplish. Typically, on a resume, you’d have a bullet point about how you increased revenue or customer lifetime value in your previous roles. A blog would give you an opportunity to discuss your successes, explain how you did it, share your learnings and what you could have done differently.
For our marketing executive job description example, many companies are looking for a visionary leader. Use the blog to share your vision, provide insights on consumer trends, and how you would accomplish your goals.
Many marketing executive job descriptions are also looking for someone who is data-driven and analytical. Again, create content around this topic.
This approach to advancing your career is a long play. Creating a blog and publishing a hundred posts tonight will not get you the VP of Marketing job tomorrow. Blogging alone will not advance your career, but it will give you an advantage. You still have to have a great performance record, build real-world experience, learn new skills and keep on networking.
Blogging is just one of many mediums that can be used to establish yourself as an authority in the space , demonstrate your knowledge and skills, and advance your career. You can also start a podcast, create video content, build slides or combine them all.