Most of your marketing problems can be solved by talking to your customers. In digital marketing it's easy to sit in front of a screen, endlessly sort, filter and segment customer data. It will only get you so far. New technologies and AI make it easier than ever to have a good understanding of …
Always Be Thinking About Your Customer
Most often than not, website design, experience, and copy are created for marketers' colleagues and friends. It is very seductive for the creative marketing types to push their artistic side to the point where they are no longer speaking and appealing to their customer. Just because you have an …
Keywords Everywhere Is The Best Free Keyword Research Tool, Hands Down
Keyword research is the first and most critical step to successful SEO. Optimizing your website and web pages for the right keywords can mean the difference between appearing on page 1 or 100, between attracting the right customers or merely tire-kickers. A good keyword research tool can help you …
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